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17th September 2018, 20:22 | #1 |
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Coke could make a move into cannabis-infused drinks
money.cnn.com
by Chris Isidore September 17, 2018 Coke said in a statement Monday that it is "closely watching" the growth of CBD, a non-psychoactive component in marijuana, as an ingredient in what it called functional wellness beverages. "The space is evolving quickly," Coke (KO) said. "No decisions have been made at this time." CBD, which does not produce a high for the user, has been used for medical purposes, including easing inflammation, pain and nausea. Coke's interest was first reported by Bloomberg, which said the company was in talks with Aurora Cannabis, a Canadian cannabis company. Aurora has also expressed interest in cannabis drinks. Neither would comment on a possible deal. "There is so much happening in this area right now and we think it has incredible potential," said Aurora spokesperson Heather MacGregor. "Stories like this are further validation of the massive global potential of the cannabis industry." Constellation Brands (STZ), the maker of Corona beer, Svedka vodka and Casa Noble tequila, announced last month that it is investing an additional $4 billion in the Canadian cannabis company Canopy Growth (CGC). A number of Canadian cannabis companies, including Cronos (CRON) and MedMen Enterprises (MMNFF), now trade on US stock exchanges, and some American companies have taken stakes. And Lagunitas, a craft beer label of brewing giant Heineken (HEINY), already has a drink infused with THC, marijuana's active ingredient, which does produce a high. It can be purchased at marijuana dispensaries in California. Both cannabis and CBD are still illegal in the United States under federal law, even though a number of states have legalized marijuana. But the prohibition against CBD is not strictly enforced. There are third-party sellers offering CBD-based products on Amazon (AMZN), for example. Still, it's unlikely that a major company like Coca-Cola would offer a product infused with CBD in the United States until the federal law changes, said Kris Krane, president of 4Front, a firm that advises companies on the legalities of marijuana and an expert on cannabis law. He said he would expect that Coke would develop the product first for sale in Canada, readying it for the United States once it's legal. "I can't imagine they're doing it just for the 35 million people in Canada, they clearly have an eye on the US market," said Krane. Coke could be well positioned to capture market share should CBD and other marijuana products become legal, said Bonnie Herzog, analyst with Wells Fargo. She said in a note to clients Monday that Coke is positioning itself for he long-term. She estimates that cannabis-infused drinks could become a $50 billion annual market in the United States -- nearly half the size of the $117 billion market for US beer sales. Both Coke and rival Pepsico have been trying to expand their businesses beyond traditional soft drinks as people drink less soda because of health concerns. Just last week, Coke announced a deal to buy Costa Coffee for $5 billion. Canada is in the process of legalizing recreational use of marijuana. The drug is still illegal under US federal law, although some states have decriminalized it. In June, the US Food and Drug Administration approved the epilepsy treatment Epidiolex, the first cannabis-based drug allowed in the United States. It includes CBD as well. |
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17th September 2018, 20:52 | #2 |
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Well, considering that Coca Cola originally had cocaine in it....
... it was originally a snake oil medicine, not a soda pop drink. |
17th September 2018, 23:28 | #3 |
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I'm all about some Thomas Jefferson-ian ultra libertarianism. And normally I don't think the government should have the ability to dictate to anyone what substance they can knowingly ingest, especially one as absolutely harmless as marijuana. I used to smoke the shit like a chimney, all day everyday. But then I stopped, because I had SHIT TO DO IN MY LIFE. And too many daily dopers become so engrossed in their weed consumption that it begins to become far too much of a focal point in their life. It's not important enough to be that... unless you're a fucking bum with nothing better to aspire to.
But I was young and dumb, I fucked up plenty, so I can't judge others TOO harshly for doing the same thing. But I also can't pretend it's okay for someone to take an instrument as sharp as the human mind and blunt it to dullness with habitual substance usage. Facts are facts, addictive behaviors aren't "good". And this is why I have no problem with keeping it illegal. I wouldn't vote on the matter either way, I'd choose to abstain for all the reasons I mentioned already, because I'm both FOR and yet AGAINST legalization. But lets be honest. Are there any other non-dopers here? Tell me you've experienced it too: You're hanging out with people who do smoke the shit, and inevitably the subject of the group conversation turns to dope (because that's a main focus of their daily life). It's fucking annoying. Can we talk about ANYTHING else, for fucks sake? I wanna take those people and hold their heads under water in a bathtub. |
18th September 2018, 15:48 | #4 |
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Now I'm craving a THC infused Coke! I think the government needs to take THC off the Schedule I list so some real science can be done it. Right now there's so much misinformation on both sides that it's very hard to know if it has any health benefit. The recreational benefit is well established!
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18th September 2018, 16:28 | #5 | |
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Quote:
If you wanna get high, go to one of the various US states where you can get legally smashed on dope, or jump on a plane to Amsterdam. If you don't want to get high then fine: this possible product (so far only considered as a maybe by the Coke R&D people) is right for you since you could knock back 100 cans of the stuff and still be straight...
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Last edited by alexora; 18th September 2018 at 16:31.
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18th September 2018, 23:38 | #6 |
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I don't get the whole "pain relief" part of it though. I've smoked plenty of reefer in my day, even some of the sparkly High Times kind of buds that were selling for 120 dollars for a quarter ounce. It never killed any pain. I've had migraines since my teens and have tried smoking some bud to assuage the skull crushing. It never helped. Typically it made it worse because I'd cough and that would increase the blood pressure in my head and thus increase the pain. Had an ex who was kind of straight edge but her folks were old school bikers who smoked daily. Apparently her mom smoked to alleviate back pain. Used to argue with her about it, "You know your mom is just using that as an excuse, right? She likes getting high, it don't do shit for her back." She'd swear up and down that her mom was telling the truth. I used to tell her, "Yeah it fixes pain... the pain in the ass of when you ain't got no weed to smoke."
Last edited by Uranium236; 18th September 2018 at 23:43.
I dunno, I've yet to see any real reputable medical/scientific proof that it has any pain relieving abilities. I get that it has positive effects on the digestive system. One thing I noticed is that I stayed more regular when I'd smoke vs abstain. And apparently its metabolites have odd qualities that block certain receptors in the brain to prevent certain seizures. But again, I've never seen or heard of any research where they proved it had the ability to block pain receptors. |
19th September 2018, 01:01 | #7 |
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So does that mean it's a can of bliss?
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19th September 2018, 01:21 | #8 | |
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Quote:
Heroin and cocaine are far better suited for this purpose.
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19th September 2018, 01:33 | #9 | |
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I undestand that you are referring to her justifying it to her daughter. Still, minus the guilty introspection, people should not justify themselves to anyone. "You only die once, live while you can" -rbn
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19th September 2018, 10:39 | #10 |
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(Not sure you're specifically talking about marijuana smokers or some broader philosophical topic. I'm gonna assume a little bit of both.)
Last edited by Uranium236; 19th September 2018 at 11:08.
I disagree. If a person places themselves in a role to assume responsibility for something, the choices they make in that role must be justified to somebody. A parent is not free to be neglectful. A police officer isn't free to do whatever he feels (even though a few disagree and feel they ARE "the law" and not just agents charged with upholding the law... but there's another thread about that though). If you wanna live way out in the woods like a hermit, then maybe you have LESS of a social responsibility. But if you live around other people, your actions have effects, and no one should be left to be free to be engaged in actions that negatively effect the lives, liberties and pursuits of other citizens. Thus we have DUI and public intoxication laws. Dunno about you, but I don't like seeing junkies with foam around their mouth passed out by the stairs leading down to the subway station. Personally, I don't give a fuck if some guy wants to shoot up and slowly kill himself, not my life, not my responsibility to give a fuck. But if he does it IN FRONT OF ME, I suddenly become pushed into a situation whereby I must witness his actions and feel obligated to render assistance if he starts convulsing and dying before my very eyes. Maybe I should keep walking and say, "Fuck him, let him die." But we live in a society, and I do have a small amount of empathy for others. Not trying to shine up my good guy badge and show it off, just saying I am who I am. So basically I'm saying... I probably agree with you that whatever somebody wants to ingest is THEIR business, but I'm adding onto that thought the reality that those actions do have ripple effects, and sometimes the effects aren't so awesome for others. But even MORE basically I'm REALLY saying... I find potheads to be annoying, and telling them that I oppose legalization is my way of getting revenge for having to listen to their never-ending stories about... other times they got high. |
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